On The Fly

On the Fly is a start-up local trade magazine for service industry workers in Portland's bars and restaurants. OTF reinforces the pride of the profession through engaging an audience to participate in industry events, refine their craft, and stay updated on industry news. For this concept, I juxtaposed the cleanliness of the service industry with a vector fly, and brought out the speed necessary for the industry in a hand-drawn logotype.

Logo, color palette, style guide, cover, and feature spreads

 
logofinal1.jpg
logofinal2.jpg

Logo Variations

Print Design